Online Course Launch Strategy (11 Unique Tips)

Do you want to learn the best online course launch strategy for making more money by selling online courses? 

Launching an online course is a process, a journey. It requires a lot of planning, research, and strategy to make it successful. Launching your online course doesn’t have to be complex and expensive. You can do it right by following a simple, proven strategy. This blog will provide you with the information you need about the online course launch strategy. 

What is an Online Course Launch Strategy?

An online course launch strategy is a way to take the guesswork out of the process. It ensures you give your course the best possible chance of succeeding.

An online course launch strategy is the road map that leads to success. Without one, you’ll be left wondering which direction to take to promote your newly launched course. The course launch strategy helps the author to create his marketing plan. It’s a way of planning what and how you’re going to sell your online course.

Why Should You Launch an Online Course?

The internet space is flourishing. More people than ever are connecting online and doing business. Launching an online course now is the ideal way to enter this market!

People are becoming increasingly accustomed to learning online as the internet world expands. According to a report by Dublin, the worldwide eLearning market will be valued at $325 billion by 2025.

For those who create content, this is wonderful news! It indicates that there is a rising need for online education and that consumers are prepared to pay for high-quality materials. If you’ve been considering it, now is the perfect moment to start a course.

How did you go about launching your first online course?

1. Choose the Right Topic for Your Course

Take a moment to consider your abilities and areas of enthusiasm. When selecting the best topic for your course, keep these two things in mind. Your course proposal should be motivated by your interests!

Consider the sorts of courses that are already offered as well. Check out the products and services that your rivals are providing. This will enable you to assess the demand for the course you intend to develop.

Think about who you want to reach. Who do you hope your course will reach? Who would be interested in taking it, exactly? When selecting a topic for your online course, bear all of these considerations in mind for the online course launch strategy. 

It’s time to select the ideal format and the platform where you will host the complete course after you’ve decided on a course topic!

2. Choose the Right Format and Platform.

You have a few different format options when it comes to online courses. In any case, you will need to create a good course plan for an online course launch strategy.! You can decide to produce:

1.  A video lesson: 

Due to its simplicity in both production and consumption, this choice is popular. People also like to watch videos!

2. An Audio Course:

For those who are constantly on the go and don’t have time to view videos, audio courses are a terrific option.

3. A Text-Based Course: 

Text-based instruction People who prefer to read or who wish to store the movies and audio for later will love this choice.

The structure of your course should be carefully thought out before you start teaching it. Consider what would be most effective for both your target audience and the subject you are teaching.

Additionally, you must decide on a platform to house your course. Spend some time looking into your possibilities because there are many different online course platforms available. When selecting your choice, take into account elements like cost, functionality, and usability.

The WordPress platform is very easy to install and start working with. If you want to start your own online course business, WordPress should be the first platform you consider. If you want to add more than just videos or PDF files to your course platform, you need something that can handle videos, PDFs, and other files, and WordPress cannot do that. 

For those needs, you will need something like Academy LMS. The Academy LMS is a WordPress LMS plugin that is used for creating online course websites, managing online courses, and creating online courses. The Academy LMS has tons of features that allow you to build a truly interactive online learning experience. You can read our complete documentation for installing Academy LMS to install Academy LMS. 

It’s time to begin developing your course material once you’ve decided on a topic and format.

The hard work starts right here!

3. Creating the Course

You’ve likely heard the adage, “Content is king.” When it comes to online courses, this is especially true. You should take your time and produce high-quality content because it will serve as the course’s foundation. But you shouldn’t need more than a month to complete the process. Of course, it depends on the depth of the content, etc., but bear in mind that you’ll spend less time on each subsequent online course you create!

When developing online courses, bear the following in mind:

Make the course engaging: Keep in mind that you are up against other online courses and the attention spans of individuals in general. Making your material interesting and engaging is crucial.

Keep the course organized: Nobody wants to enroll in an online course that seems disjointed. Make sure your material is understandable and well-organized.

Don’t make it too long: Because people have limited attention spans, make your course as brief as you can.

Be detailed:  Don’t forget anything! Make sure your course is thorough and has all the information your students want.

It will take time to produce information that is interesting, structured, and comprehensive. It’s worth it, though! Your paying clients will value your effort to ensure they have an excellent educational experience.

It’s time to set a price for your course now that you’ve produced it with excellent material.

4. Pricing your online course

It might be challenging to set a course price. You don’t want to charge too little and leave money on the table, but you also don’t want to charge too much and turn away customers.

You should bear the following in mind as you determine the cost of your course and create payment arrangements:

The value of your course: What kind of value do you offer? You can charge extra if your course is excellent and offers a lot of value.

The length of your course: In general, a longer course will be more valuable than a shorter one.

The competition: What are the prices for comparable online courses in your field? You don’t want to be too high or low compared to the opposition.

Your target audience: Whom are you trying to reach? You can charge extra if high-end consumers are your target market.

After giving careful thought to each of these elements, you should decide on the cost of your course. Starting in the $97–297 range is what we advise. You’ll get a decent balance of affordability and profitability from this.

You may, of course, experiment with your price in the future. You can cut your prices if you discover that you aren’t making as many sales as you’d like. Or you may increase your price if you’re selling more than you anticipated.

It’s time to start advertising your online course now that you’ve finished creating it and setting a price for it!

5. Promoting your course

There are several ways to advertise your online course. However, not all forms of promotion are made equal. Some techniques work better than others.

Listed below are a few effective strategies for marketing your online course:

6. Social media

This is a fantastic approach to connecting with potential course participants. Use social media to promote information about your course and to offer useful advice on the subject you are teaching.

7. YouTube

The medium of choice for advertising online courses is YouTube. A link to your course can be included in the description of any instructive videos you make on the subject of your course.

8. Email marketing

This is another excellent method of reaching prospective pupils. Include a link in your emails about your course so people can sign up. A series of emails to enrolled students can also be prepared. You’ll need an email marketing platform to make it happen. We suggest that you check into Mailchimp.

9. Blogging

An excellent method to increase interest in your course and draw in new students is to write blog entries about it. As soon as possible, start selling your course by including a link to it in your blog entries.

10. Paid ads/advertising

To reach folks who would not otherwise notice your course, try doing this. But the price might be high as well. Use this technique sparingly and only if you can afford it.

These are only some of the numerous strategies you may use to advertise your online course. Try out several approaches to find which ones are most effective for you and your course.

Create a sales page for your online course.

You need a sales page for your online course. When visitors want to sign up for your course and learn more about it, they will head to this page.

Your sales page ought to contain:

• A heading that describes your program and what it can achieve for readers.
• A subtitle with a synopsis of your program
• A part outlining the advantages of enrolling in your course.
• a section listing the subjects you will be studying in your course.
• A portion introducing the teacher (that would be you!)
• A call to action that outlines the steps individuals must take to enroll in your course.

Create a landing page for your online course

A landing page is also necessary for your online course. When someone clicks on an advertisement for your course or a social media post about it, they will land on this page.

Your landing page ought to contain:

• A heading that describes your program and what it can achieve for readers.
• A subtitle with a synopsis of your program
• A part outlining the advantages of enrolling in your course.
• A section listing the subjects you will be studying in your course
• A portion introducing the teacher (that would be you!)
• A call to action that outlines the steps individuals must take to enroll in your course.

11. The Buy Now Button

You need a “buy now” button on your sales page and landing page if you want visitors to purchase your online course. The button below is what individuals will select when they are prepared to enroll in your course.

Your buy now button should read as follows:

“Buy Now”

“Enroll Now”

“Sign Up Now”

“Get Started Now”

Make purchasing your online course simple for customers. On both your sales page and landing page, add a “purchase now” button. Additionally, make sure the button is clear and simple to locate.

Thank you page

After someone purchases your online course, they ought to be sent to a membership website or a thank you page. They are thanked for their purchase on this page, and the following steps are explained.

What should be on your thank you page is:

• “Thank you for your purchase!” In the headline
• A section with suggestions on what to do after that
• A link to the online courses
• a form must be filled out if they have any queries.

The Checkout

Your “purchase now” button should direct visitors to a website where they may submit their payment details. The checkout procedure is what we refer to as.

You should do the following while checking out:

• The buyer’s name, email address, and password are listed here.
• A space for the buyer’s credit card details or any other form of payment you deem most appropriate
• A heading that describes the product being sold.
• A part where the cost of your course is described.
• A call to action that outlines the steps customers must take to purchase your course.
• A part outlining the advantages of enrolling in your course.
• A section listing the subjects you will be studying in your course
• Describe the instructor in this part (you, once again!)

It’s time to begin your online course now that you have everything you need!

Enrolling First Students in Your Online Course

Offering a discount is one of the best online course launch strategy to get people to sign up for your online course. People will be encouraged to sign up right away rather than later by this.

You may provide a wide range of discounts, including:

• A percentage off the regular price.
• A two-for-one deal
• A free trial period

Offer the discount you believe will be most helpful to those who are considering your course.

Offering a bonus is another online course launch strategy to entice people to sign up for your online course. A bonus is additional benefit students receive for enrolling in your course.

For those that sign up for your course, you may, for instance, provide a supplementary video series or e-book. They will receive sufficient value for their money as a result, increasing their likelihood of signing up.

Another online course launch strategy is to provide a money-back guarantee. People will feel more at ease knowing they may get their money back if they’re not happy with your course because of this.

Simply add a line to your sales page that reads, “If you’re not happy with the course, you may obtain a full refund within 30 days,” to give a money-back guarantee. People will feel more confident in enrolling in your course as a result of this.

What to Do After Launching an Online Course?

It’s time to kick back and unwind now that your online course has started, right? Wrong! Your effort is not over just when your course is operational.

In actuality, this is when the hard work starts. You must advertise your course, encourage enrollment, and ensure that participants are satisfied with their experience. You must have a sound post-launch plan.

Here is a post-launch checklist of things to do after releasing an online course to assist you in staying on course:

• Test different marketing tactics.
• Invite visitors, update the information, and enhance it
• Obtain students’ opinions
• Make adjustments in light of feedback.
• Rinse and repeat!

Bonus: Online Course Launch Strategy Checklist

1. Choose the right topic for your course.
2. Choose the right format and platform.
3. Plan and create your content.
4. Price your online course
5. Promote your course with the following strategies
   1. Email marketing
   2. Social Media
   3. Paid ads
   4. YouTube
   5. Blogging
6. Create landing pages & sales page
7. By including a great “buy” button, increase the CRO.
8. Prepare the “thank you” page & the checkout.
9. Enroll your first students and listen to their feedback!
10. Experiment with marketing strategies.
11. Improve & update your content.
12. Grow your audience with referral programs!

You may successfully establish an online course by following these instructions.

Final Thoughts 

The online course launch strategy may be made easier by following our detailed instructions and utilizing our handy checklist. You can make sure that your new online learning experience is a success with students both old and new by selecting a suitable topic, format, and platform for your course and pricing it accordingly.
So why are you still waiting? Start right away by following the online course launch strategy. If you liked this blog, then you can join our Facebook community and follow us on Twitter for more updates like this one.

FAQ: Frequently Asked Questions