How to Promote an Online Course

How to Promote an Online Course – A Complete Guide

Just like any other company, your eLearning course has a live audience in different digital channels. With a proper digital marketing approach, your eLearning platform and the brand will get developed, expanded, and balanced. The same goes for promoting online courses; that is why you should learn how to promote an online course effectively. 

Companies are using digital marketing by making significant investments in it after realizing the advantages of sustained marketing and promotion. Promotion via Digital marketing goes beyond conventional marketing approaches and has developed into much more than just targeted advertising and basic awareness-raising. People and businesses have realized its importance in the modern world and are utilizing these technologies to engage their audience.

If a company wants to have even a remote chance of surviving, it must have a website, testimonials, and reviews. Today's youth finds it impossible to commit to anything without first researching its reputation on different social media sites and channels. This article will demonstrate how you can effectively promote online courses. 

Powerful Techniques to Promote Your Online Courses 

What will be your next step now that you've created an online course and improved it so that everyone may use it? 

How can you pique people's interest sufficiently for them to register for it? Here are some effective promotional tactics for your eLearning site to get you started.

Take Advantage of Social Media to Promote Your Course

Social media is the most effective online course promotional tool at your disposal. Whatever medium you decide on, you must start the introduction of your course with fragments of information that will pique the interest of the audience once it is introduced. 

Deliver valuable course material that draws in your target audience as your social media presence expands. That material may sometimes need to come from different sources other than you.

social media learning

The key to an effective promotional approach in social media is consistency. Your readers will develop the habit of often returning to check for fresh content. So, with social media presence, you will have a readymade user at your grasp while launching and promoting online courses. 

Creating a community of eLearning enthusiasts, entrepreneurs,s and learners in social media is easier. You don't need to pay anything if you want to get more audience on Facebook and Instagram organically. These two platforms are very well-liked among instructors because as individuals begin to explore your group, they will begin discussing it within their network.

Promote Your Course on Podcast As a Guest 

Guest post is really crucial when it comes to promoting the product through SEO. The same goes for your eLearning courses. Contact renowned podcasts and collaborate with them by providing free assistance. 

promote elearning courses via podcast

You obviously have a reputation in your profession and possess knowledge of the topic you publish as online course material. Both parties benefit from this situation since they will get good content for their audience, and you will get to use the podcast to promote and advertise your online course.

Include Promotional Video Content 

YouTube has around 30 million daily visitors, making it the second-most popular search engine. Users use YouTube to find entertainment, knowledge, and education. Some of these individuals will match your prospective students' profiles, making them potential customers for your digital advertising campaigns.

To learn how to promote an online course, creating video content is crucial for marketing your online course. Video contents are practical Since it is the most accepted form of content right now. 

Your promotional video should be meant to highlight your course to the audience, and it will promote your online course and connect your potential students with your eLearning platform.

video content for elearning

However, the video source can be numerous, and you can create your video and upload it. Also, if you want to upload it to a different platform, such as YouTube or Vimeo, you can do it.  Academy LMS allows you to upload videos inside course material in different formats. 

Provide a Trial Course As an Overview 

Another excellent strategy to promote your online courses is to provide a sample edition before releasing the complete version. Although this tactic needs some work, it is undoubtedly worth it. 

A complimentary mini-course functions as a sample for the course you're offering. Since your product provides information, students may quickly pick it up and return it before the trial ends.

course overview

But a free trial course does the same objective while promoting online programs much more effectively. Your students will get a glimpse of what your course will offer them. 

The trial course should educate the students on how much they can gain from the whole course. Therefore, you must include really attractive material within the trial course so that they eventually take the whole course. 

Utilize Live Webinar

When it comes to how to Promote an online course, live webinars can be a great option.

It is optional to find fresh content whenever you are running a webinar. Students who are not interested in the podcast can use the webinar as an alternative. A webinar often has a structured format and lasts 45 to 60 minutes.

You need to execute your webinar script flawlessly, and you can start riding that wave for a very lengthy period. It can constantly be fine-tuned over time to increase value. You must cover the subject thoroughly in your online course, touch on any problems, and close with a call to action. You can also run advertisements for your webinar to see how quickly your course begins to sell.

Provide Discounts for Your Course 

As an eLearning platform owner, your primary focus should be spreading education and then profit-making. So, offer discounts & deals to get more students on your eLearning platform and provide top-notch course material. Eventually, your student retention rate will stay strong, and you will make a substantial profit.

You will achieve the following goals by providing discounts and deals: 

  1. You will acquire monetary gain and student retention
  2. It provides a framework for gathering comments and recommendations.

These crucial elements may predict the initial success of your eLearning course. While learning how to sell your online course, you may utilize the money generated by this tactic.

Customers that register during your pre-launch period may get discounts. During this stage, enrolling students aids in collecting testimonies that may be utilized to convince and divert doubters. 

Currently, every online product owner is offering year-round discounts and deals on their product. Therefore, to compete and successfully promote your online course, you must utilize all the special events such as Black Friday, Cyber Monday, Christmas, and more. 

Collect Feedback from Your Current Students

Collect feedback from your current students to get the answer to how to promote an online course. That is because people trust reviews provided by others on any product they are buying. Therefore, you should leverage the feedback your existing students give and highlight it to gain trust in your course. 

Expect some criticism along the road and take it as an opportunity to do better. To deal with any bad reviews, find a suitable solution. This may be accomplished by responding quickly and showing regret and empathy while also making an offer or providing compensation.


Utilizing all the comments provided by the existing students is essential to improve the user experience of the upcoming students. 

Start Publishing Guest Blogs 

When you are considering how to promote an online course, guest blogging needs to be more utilized. Generally, you'll be producing content for someone else who will publish it on their site. This free content development is worthwhile since the objective is to draw more attention to your product.

Typically, you may share links within two or more locations, such as your sales website, blog, and social media channels. You may interact with the publisher's readers in the comments area and foster new connections. 

In this way, you can raise awareness of your course materials among learners you would not have been able to reach otherwise.

Work along with Other Online Educators

Instead of relying on what you know, use who you know to apply this strategy to sell your online course. Speak with other expert educators in your sector who can aid in promoting your course. 

They may sign up as clients, purchase your course, and provide feedback. Moreover, they could even promote you to their whole following on social media.

This may lead to further cooperation with other non-competing subject-matter experts. As a result, it will be helpful for any further courses you create on your eLearning platform. Instructors can promote your courses successfully with their distinctive techniques since they can influence more students. 

Use Ad Campaigns to Promote your Online Courses 

You've heard the adage, "You have to spend money to earn money," and this is certainly true of advertising an online course. The effectiveness of doing sponsored advertisements for your course relies, of course, on your budget. Sales may be significantly increased with a $10 Facebook advertisement. Other advantages of utilizing Facebook advertisements or Google Ads to advertise your eLearning courses are:

  • You can monitor the effectiveness easily.
  • Get rapid success in your sales outcome
  • Specifically targets your audience 

How thoroughly you have investigated your desired platform will determine how effectively your paid advertising campaign performs. Ensure that your investment is well-spent and that your audience uses your chosen media often.

reach new customers online with google ads

We recommend you check all possible channels where you can place ads. Because there are other channels instead Google and Facebook that you can use for advertising courses online. 

Pay Commission to Publishers & Get Advantage

To get a solution on how to promote an online course, pay a commission to the publishers of your courses. Because by paying your publishers, you are getting positive reviews on your course. 

This approach to marketing your online course will significantly increase sales and income. The publisher not only makes money, but you also get to promote your online course. Publishers can generate income through each sale on your eCommerce site. That is a minimal fee to pay, considering how many customers you will attract in a short period. 

Your online course will benefit from this affiliate advertising model, which is mutually beneficial for you and the publisher. 

Promote Your course in Online News Portals

When your online course is finished and prepared to launch, your goal should be to spreading the info around the web.  One of the best methods of spreading the word about your course is press releases about the content in numerous news portals. 

By encouraging authors to write about your online course, you can attract your intended audience. Create a compelling press release to help it stand out from the dozens of news pieces read on any given day.

Implement Best SEO Practices To Promote Online Course

You are losing potential sales if you aren’t implementing SEO properly for your online course. Because SEO plays a magical role when it comes to marketing an online course effectively. 

It's not just you. Most course developers are enthusiastic about producing a top-notch course using their skills and experience. Few are familiar with SEO, or "search engine optimization." Naturally, those who enter the online course industry are primarily interested in creating courses.

Today, SEO is essential for a company. Even though it's a long-term marketing strategy, failing to use SEO to promote your online course might be costly. It takes a lot of effort to execute a successful SEO strategy, and it requires continual effort; you cannot just execute a plan and call it a day. The algorithms of search engines like Google are constantly being modified.

However, a few of the top SEO techniques have remained mostly unchanged for a very long time. You may develop relevant material for your course's students by concentrating on the greatest SEO techniques. For instance:

Research Keywords Carefully 

Put yourself in your audience's perspective and consider the search phrases they would use to find your course, whether you're launching a new course or trying to market an already-existing one. It's easy to do keyword research. It actually begins by entering Google search terms that best describe your path of action. Keywords that potential students may use to find your course online.

You should decide which keywords are most important. Your blog's title, description, and content should only include pertinent keywords to draw in the correct audience for your course. Don't forget to look at the "Related searches" area at the bottom of the SERPs while utilizing Google to explore keywords.

You may want to think about including relevant search outcomes within your content, for instance, if your main emphasis is on the keyword "Online coding programs."

For in-depth KW research, you can use the following tools: 

Implement Keywords Inside the Content 

Use any pertinent keywords you wind up looking up to develop information-rich content pages for your website. This is crucial since it will help people locate your material and eventually buy your course. Use your keywords in your blogs' videos, photos, and other indexable content formats in addition to their text-based counterparts.

Remember to include internal links inside your SEO-optimized content. You would like visitors to your website to browse it for a considerable time before departing. Your goal should be to provide every piece of data that a potential student would need.

You can try Rankmath or Yoast SEO on your WordPress-powered eLearning site. Thus, learners and your audience will digest your content more easily. 

Optimize Your eLearning Website 

Making a website with optimized pages must be the initial phase in your online course marketing approach. It is the only way you can get people to sign up for your online course.

academy lms: How to Promote an Online Course

Your eLearning website needs to be able to build your credibility because you wish to promote and sell online courses. For that, you should have a picture of yourself on your site. 

Additionally, it must include evaluations and recommendations from learners who have already signed up for your course. You should include testimonials that praise your abilities and explain why consumers should choose you as their teacher.

Create the following web pages with full potential to market your online course: 

Sales Page: This will be the course's single page where you will represent the course with a brief description. Each course must have a separate page with comprehensive information about it. 

Course Page (Product):  We've discussed product pages before. You must establish product pages for each of your offered online courses since your courses are your product.

About page: You must explain to your audience how you may assist them in resolving their issues and achieving their objectives on the about page. Don't exaggerate your abilities and
accomplishments. Instead, demonstrate empathy and show that you care about your audience. With your marketing, use discretion.

Contact page: You'll need to have a number of connectors for your audience if you want them to inquire with you about your course. As a result, you must develop a "contact us" page where a contact form, support center info, and a connection medium, such as email, must all be included.

Terms and conditions: in this page, you must describe your eLearning platform's terms and conditions. Learners can make transactions confidently through this page after learning about your product’s terms and conditions. 

Refund Policy: Clearly describe your refund policy so that customers can purchase without any confusion. With a transparent refund policy in place, you can sell your online course effectively since customers won't hesitate to purchase your course or at least try once and then make a repeat purchase depending on your course quality. 

Following the creation of the necessary pages for your eLearning site offering online courses, you can do additional A/B testing to determine whether content or call to action is resulting in conversions. You won't get the perfect outcome in your first attempt while marketing, which is the problem. To enhance your material, you'll have to explore and borrow ideas from your rivals.

Bring Audience On Your Site By Publishing Content 

Targeting specialized keywords that are pertinent to your target audience is one of the most crucial tactics for gathering pertinent traffic to your site. You may direct your audience to your genuine sponsored content by writing blog entries. You may showcase your knowledge and build your internet profile via blogging.

You may ultimately build a loyal following by creating SEO-optimized content and regularly publishing it on your eLearning site's blog. 

To determine how to promote an online course, consider what search phrases your audience could use to locate your course before you start writing posts. When writing any blog entries, be sure to constantly keep your target audience in mind. You must provide content that addresses the problems faced by your target audience.

It goes without saying that you must advertise your content after you've finished producing it. A content marketing strategy for your online course is required for that.

You need to take the following action:

  • Set an objective 
  • Explore your audience 
  • Sort out the best channels to effectively promote content 
  • Craft and maintain a content calendar to create content 
  • Create, distribute, and promote your content 

It goes without saying that you must advertise your content after you've finished producing it. This is where content strategy will help your online curse. 

Final Thoughts on How to Promote an Online Course 

You must effectively promote your course to see revenue growth year-over-year. You must design your course to appear alluring enough for individuals to want to buy it. You are one of many offering classes online, after all.

However, that is the reason we’ve come up with some crucial online course promotion strategies. These strategies are tried and tested via many other eLearning platforms to grow their platform. If you can practically implement these strategies, you can also generate some of your own ideas. 

Have clear objectives in mind while promoting your online course, and make sure you focus on them. Instead of spending time on tasks that won't help you make much money, you should concentrate on techniques that will help you advertise your course. After all, you want to generate money from your online course rather than squander your time and energy building it.

We hope you enjoyed the article about how to promote an online course. If you have any concerns about this, you can ask questions about it by joining our Facebook community, and also follow us on Twitter for our latest updates.

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